--- title: Inbound Marketing Blog | Vickie McGee (3) description: Founder & CEO of Transitional Marketing. A digital marketing veteran with over 15 years of digital media experience working for agencies and high-tech (Cloud/SaaS) startups. (3) --- [Skip to content](https://www.transitionalmarketing.com/blog/author/vickie-mcgee/page/3#main-content) [![Transitional Marketing HubSpot Solutions Gold Partner-2](https://www.transitionalmarketing.com/hs-fs/hubfs/Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-2.png?width=300&height=53&name=Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-2.png)](https://www.transitionalmarketing.com) - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) Open main navigation Close main navigation - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) - [Request a free consultation](https://www.transitionalmarketing.com/free-inbound-marketing-consultation) [Request a free consultation](https://www.transitionalmarketing.com/free-inbound-marketing-consultation) # Blog Educational articles on lead generation [![](https://www.transitionalmarketing.com/hubfs/Blog/If_not_now_when2.jpg)](https://www.transitionalmarketing.com/blog/four-core-services-of-inbound-marketing) ## [Four Core Services of Inbound Marketing](https://www.transitionalmarketing.com/blog/four-core-services-of-inbound-marketing) What you need to know to get started with Inbound Marketing Since 2006, inbound marketing has been t... [Read more](https://www.transitionalmarketing.com/blog/four-core-services-of-inbound-marketing) [![](https://www.transitionalmarketing.com/hubfs/Blog/SMART_Goals.jpg)](https://www.transitionalmarketing.com/blog/how-to-set-smart-goals) ## [How to set SMART Goals](https://www.transitionalmarketing.com/blog/how-to-set-smart-goals) Goal setting is probably one of the hardest things marketers have to do. Goals are great -- they hel... [Read more](https://www.transitionalmarketing.com/blog/how-to-set-smart-goals) [![](https://www.transitionalmarketing.com/hubfs/Blog/Social_media.png)](https://www.transitionalmarketing.com/blog/what-is-google-and-why-does-it-matter) ## [What is google+ and why does it matter?](https://www.transitionalmarketing.com/blog/what-is-google-and-why-does-it-matter) Google+ is a social network powered by the search engine giant Google and has 2.2 billion users. Goo... [Read more](https://www.transitionalmarketing.com/blog/what-is-google-and-why-does-it-matter) [![](https://www.transitionalmarketing.com/hubfs/Blog/Email_Marketing.jpg)](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) ## [Top 5 Email Marketing Best Practices](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) Is email marketing still effective? According to Direct Marketing Association email marketing has an... [Read more](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) [![](https://www.transitionalmarketing.com/hubfs/Blog/Website_traffic_success.jpg)](https://www.transitionalmarketing.com/blog/3-unique-tips-on-how-to-get-more-website-traffic) ## [3 unique tips on how to get more website traffic](https://www.transitionalmarketing.com/blog/3-unique-tips-on-how-to-get-more-website-traffic) Want to generate more website leads? Here are 3 unique ways to get more website traffic that you may... [Read more](https://www.transitionalmarketing.com/blog/3-unique-tips-on-how-to-get-more-website-traffic) [![](https://www.transitionalmarketing.com/hubfs/Blog/Too_many_choices_V2.jpg)](https://www.transitionalmarketing.com/blog/3-reasons-to-only-have-one-call-to-action-per-landing-page) ## [3 Reasons to Only Have One Call-To-Action per Landing Page](https://www.transitionalmarketing.com/blog/3-reasons-to-only-have-one-call-to-action-per-landing-page) You may think that people like options, but it’s quite the contrary when it comes to landing pages. ... [Read more](https://www.transitionalmarketing.com/blog/3-reasons-to-only-have-one-call-to-action-per-landing-page) [![](https://www.transitionalmarketing.com/hubfs/Blog/What_content_to_gate.jpg)](https://www.transitionalmarketing.com/blog/3-guidelines-on-what-content-to-gate) ## [3 Guidelines on What Content to Gate](https://www.transitionalmarketing.com/blog/3-guidelines-on-what-content-to-gate) I get this question a lot -- Should I gate my content? Some people are afraid that it will turn pros... [Read more](https://www.transitionalmarketing.com/blog/3-guidelines-on-what-content-to-gate) [![](https://www.transitionalmarketing.com/hubfs/Buyer_Persona.jpg)](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) ## [4 Tips to help you create buyer personas](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) Buyer personas are fictional, generalized representations of your ideal customers. They help you und... [Read more](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) [![](https://www.transitionalmarketing.com/hubfs/seo.jpg)](https://www.transitionalmarketing.com/blog/how-to-increase-organic-search-traffic) ## [How to increase organic search traffic](https://www.transitionalmarketing.com/blog/how-to-increase-organic-search-traffic) Want to know how to increase organic search traffic to your website? Search Engine Optimization (SEO... [Read more](https://www.transitionalmarketing.com/blog/how-to-increase-organic-search-traffic) [![](https://www.transitionalmarketing.com/hubfs/Inbound_Methodology.jpg)](https://www.transitionalmarketing.com/blog/what-is-inbound-lead-generation) ## [What is inbound lead generation?](https://www.transitionalmarketing.com/blog/what-is-inbound-lead-generation) The best way to turn strangers into customers! Over the past decade, people have drastically changed... 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