The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).
The best way to turn strangers into customers and promoters of your business.
Inbound marketing is all about getting found online by your target audience. It's where they're looking for the products and services that you offer. Times have changed... visitors are researching online, and making up their mind, before they even talking with a sales rep. Inbound marketing helps to attract the right kind of prospects to your business to move them from the awareness stage, to the consideration stage and ultimately to the decision stage where they become customers and eventually promote your brand.
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