What is the Buyer’s Journey?
The inbound marketing Buyer’s Journey consists of three stages:...
By now I think everyone agrees that having good content on your website is important. You also need a strategy behind the content to turn website visitors into customers. Time and time again, in my own search for answers on the internet, I’ve downloaded content without knowing what the next step was… there wasn’t a call-to-action (CTA) on how I could learn more or actually get the product/service.
Here are four things to consider when setting up goals for your content:
1. Who are you creating the content for (persona)?
Create content for one buyer persona. The content may be similar for multiple personas, but each persona should get their own version of the content. It’s confusing to readers when another persona type is mentioned that they can’t directly relate to.
2. Where are they in the process of buying (buyer’s journey: awareness - consideration - decision)?
3. Why should they care (pain point)?
4. What do you want them to do as a result of reading/downloading the content (CTA)?
You need to have a goal in mind when creating content. Be sure to setup SMART (Specific, Measurable, Attainable, Realistic and Time-bound) Goals in order to target your marketing efforts and analyze the results.
The inbound marketing Buyer’s Journey consists of three stages:...
Buyer personas are fictional, generalized representations of your ideal customers.
They help you...
Instead of designing your website on multiple pages, all of the...