--- title: Top 3 Reasons to use Marketing Automation description: Marketing automation is like having sales reps working 24/7 delivering content to those who are interested - emails, blog posts and social media updates. image: https://www.transitionalmarketing.com/hubfs/Blog/Reasons_to_use_Marketing_Automation.jpg --- [Skip to content](https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation#main-content) ![Transitional Marketing - HubSpot Solutions Gold Partner Agency](https://www.transitionalmarketing.com/hs-fs/hubfs/Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png?width=722&height=125&name=Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png) - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) Open main navigation Close main navigation - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) - Contact us Contact us # Top 3 Reasons to use Marketing Automation Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation) [twitter icon](https://twitter.com/intent/tweet?url=https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation) [envelope icon](mailto:?body=https://www.transitionalmarketing.com/blog/top-3-reasons-to-use-marketing-automation) ---   ![Reasons_to_use_Marketing_Automation.jpg](https://www.transitionalmarketing.com/hs-fs/hubfs/Blog/Reasons_to_use_Marketing_Automation.jpg?width=605&height=495&name=Reasons_to_use_Marketing_Automation.jpg) With automation your marketing will never stop! It’s as if you have sales reps working 24/7 delivering content to those who are interested - emails, blog posts and social media updates. 1.  Increase lead generation 2. Improving lead nurturing 3. Increase sales revenue - Upsell cross-sell ---   ## **Here are the top 3 reasons to use Marketing Automaton:** **1. Increase lead generation ** Use content like blog posts with keywords and keyword phrases to attract traffic to your website. Share them on social media to help drive traffic to a landing page to convert them to a lead using a form. A Harvard Business Review suggested that you’re 60x more likely to qualify a lead if you follow up within an hour, compared to waiting 24 hours. With automation, every lead is immediately followed up with to deliver the [content requested](https://www.transitionalmarketing.com/blog/create-content-with-a-goal-in-mind) – both online and via email. **2. Improving lead nurturing ** Once someone has downloaded content they should be assigned a workflow of lead nurturing emails to help move them to the [next stage of the buyer’s journey](https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey). You can also setup triggers based on actions they take on the website to change their lifecycle stage and switch them to a different lead nurturing workflow. **3. Increase sales revenue ** Get sales and marketing alignment up front on what a sales qualified lead (SQL) is and setup triggers and workflows to only move those approved leads into that lifecycle stage. Then immediately send an email to sales once a contact becomes a SQL. [Sales doesn't want a lot of leads - they want leads that convert.](https://www.transitionalmarketing.com/blog/b2b-lead-generation-quality-is-more-important-than-quantity)  You can also use automation for up-sells and cross-sells with customers. Setup triggers based on products purchased to send them product specific upgrades or companion products. ---   [![Request Free Assesment](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/511476/2f701091-fb92-458a-9b08-d7a8697e865f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/511476/2f701091-fb92-458a-9b08-d7a8697e865f) [Marketing Automation](https://www.transitionalmarketing.com/blog/topic/marketing-automation) ## Related posts [![Benefits_of_using_Marketing_Automation.jpg](https://www.transitionalmarketing.com/hubfs/Benefits_of_using_Marketing_Automation.jpg)](https://www.transitionalmarketing.com/blog/top-5-benefits-of-using-marketing-automation) [Marketing Automation](https://www.transitionalmarketing.com/blog/topic/marketing-automation) ## [Top 5 Benefits of Using Marketing Automation](https://www.transitionalmarketing.com/blog/top-5-benefits-of-using-marketing-automation) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 9/6/16 10:00 AM ## **Wondering what the true benefits are in using marketing automation?** **Here's a list of the main...** [Read more](https://www.transitionalmarketing.com/blog/top-5-benefits-of-using-marketing-automation) [![](https://www.transitionalmarketing.com/hubfs/Blog/Email_Marketing.jpg)](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) [Email Marketing](https://www.transitionalmarketing.com/blog/topic/email-marketing) ## [Top 5 Email Marketing Best Practices](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 7/1/15 11:15 AM # **Is email marketing still effective? ** According to Direct Marketing Association email marketing has... [Read more](https://www.transitionalmarketing.com/blog/top-5-email-marketing-best-practices) [![](https://www.transitionalmarketing.com/hubfs/Blog/B2B_Lead_Generation_-_Quality_vs_Quantity.jpg)](https://www.transitionalmarketing.com/blog/b2b-lead-generation-quality-is-more-important-than-quantity) [Lead Generation](https://www.transitionalmarketing.com/blog/topic/lead-generation) ## [B2B Lead Generation – Quality is more important than Quantity](https://www.transitionalmarketing.com/blog/b2b-lead-generation-quality-is-more-important-than-quantity) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 10/1/15 10:02 AM # **Sales doesn’t want a lot of leads – they want leads that convert!** Let’s take trade show leads as an... 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