Wondering what the true benefits are in using marketing automation?
Here's a list of the main...
With automation your marketing will never stop! It’s as if you have sales reps working 24/7 delivering content to those who are interested - emails, blog posts and social media updates.
2. Improving lead nurturing
Once someone has downloaded content they should be assigned a workflow of lead nurturing emails to help move them to the next stage of the buyer’s journey. You can also setup triggers based on actions they take on the website to change their lifecycle stage and switch them to a different lead nurturing workflow.
You can also use automation for up-sells and cross-sells with customers. Setup triggers based on products purchased to send them product specific upgrades or companion products.
Thinking about implementing inbound marketing for your