--- title: The 3 Stages of a Buyer's Journey description: What are the 3 stages of a buyer's journey? Awareness, Consideration & Decision. image: https://www.transitionalmarketing.com/hubfs/Blog/Buyers_Journey_-_Persona_Pain_Points.jpg --- [Skip to content](https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey#main-content) ![Transitional Marketing - HubSpot Solutions Gold Partner Agency](https://www.transitionalmarketing.com/hs-fs/hubfs/Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png?width=722&height=125&name=Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png) - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) Open main navigation Close main navigation - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) - Contact us Contact us # The 3 Stages of a Buyer's Journey Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey) [twitter icon](https://twitter.com/intent/tweet?url=https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey) [envelope icon](mailto:?body=https://www.transitionalmarketing.com/blog/the-3-stages-of-a-buyers-journey) --- # **![The 3 stages of a Buyer's Journey](https://www.transitionalmarketing.com/hs-fs/hubfs/Blog/Buyers_Journey_-_Persona_Pain_Points.jpg?width=605&name=Buyers_Journey_-_Persona_Pain_Points.jpg "The 3 stages of a Buyer's Journey")** # **What is the Buyer’s Journey?** The [inbound marketing](https://inbound.transitionalmarketing.com/blog/what-is-inbound-lead-generation) Buyer’s Journey consists of three stages: awareness, consideration, and decision. And according to HubSpot, it is the active research process a potential buyer goes through leading up to a purchase. Specific content offers are more relevant to buyer’s at specific times during the Buyer’s Journey. Three stages of a Buyer's Journey: - **Stage 1: Awareness** - **Stage 2: Consideration** - **Stage 3: Decision** ---  **Stage 1: Awareness (Top-of-the-funnel)** Buyers aren’t looking for solutions at this stage. They have just become aware of a problem and want to research information that relates to the symptoms of the problem. Educational blog posts can focus on attracting buyers in the awareness stage and should offer a call-to-action to more valuable content, like white papers and [ebooks](https://inbound.transitionalmarketing.com/top-12-lead-generation-tips), in exchange for their contact information. **Issue/Opportunity Keywords:** - Diagnose - Identify - Improve - Issue - Learn - Optimize - Prevent - Resolve - Risks - Troubleshoot - Upgrade **Stage 2: Consideration (Middle-of-the-funnel)** Buyers have now identified the problem and will want to find out how to solve it. They will be searching for multiple options across multiple vendors on how to solve their specific problem. How-To guides, videos and webinars are great for buyers in the consideration stage. **Solutions Keywords:** - Appliance - Choose - Device - Provider - Select - Service - Software - Solution - Supplier - Tool **Stage 3: Decision (Bottom-of-the-funnel)** Buyers are now narrowing down the search on possible vendors and want to know how you compare with the competition – why they should choose your product or service. This is the stage where you should offer a live demo in addition to proven case studies, datasheets and ROI information. **Comparison Keywords:** - Benchmark - Brand Name - Compare - Comparison - Product - Pros & Cons - Review - Test - Versus/vs --- Each stage of the inbound buyer’s journey requires unique content from website pages, blog articles to content offers and live demonstrations. Your website is your 24/7 salesperson and needs to cater to the buying journey of every persona. ---   [![New Call-to-action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/511476/09102eeb-8574-4c8c-84c6-9f0ca024ba2f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/511476/09102eeb-8574-4c8c-84c6-9f0ca024ba2f) [Buyer's Journey](https://www.transitionalmarketing.com/blog/topic/buyers-journey) ## Related posts [![](https://www.transitionalmarketing.com/hubfs/Buyer_Persona.jpg)](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) [Buyer Personas](https://www.transitionalmarketing.com/blog/topic/buyer-personas) ## [4 Tips to help you create buyer personas](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 6/9/15, 8:15 AM **Buyer personas are fictional, generalized representations of your ideal customers.** They help you... [Read more](https://www.transitionalmarketing.com/blog/4-tips-to-help-you-create-buyer-personas) [![](https://www.transitionalmarketing.com/hubfs/Blog/Create_Content_with_a_Goal_in_Mind.jpg)](https://www.transitionalmarketing.com/blog/create-content-with-a-goal-in-mind) [Content Marketing](https://www.transitionalmarketing.com/blog/topic/content-marketing) ## [Create Content with a Goal in Mind](https://www.transitionalmarketing.com/blog/create-content-with-a-goal-in-mind) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 8/29/16, 10:15 AM By now I think everyone agrees that having good content on your website is important. You also... [Read more](https://www.transitionalmarketing.com/blog/create-content-with-a-goal-in-mind) [![](https://www.transitionalmarketing.com/hubfs/Blog/B2B_Lead_Generation_-_Quality_vs_Quantity.jpg)](https://www.transitionalmarketing.com/blog/b2b-lead-generation-quality-is-more-important-than-quantity) [Lead Generation](https://www.transitionalmarketing.com/blog/topic/lead-generation) ## [B2B Lead Generation – Quality is more important than Quantity](https://www.transitionalmarketing.com/blog/b2b-lead-generation-quality-is-more-important-than-quantity) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 10/1/15, 10:02 AM # **Sales doesn’t want a lot of leads – they want leads that convert!** Let’s take trade show leads as an... 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