Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. So what does it take?
4 crucial elements needed for B2B lead generation:
The best B2B lead generation campaigns contain all of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:
Offers that move them from the awareness stage, to the consideration stage, and to the decision stage. Below are the top performing offers, that generate the most leads:
Place your CTA where the eye can see - above the fold. Example CTAs might be
Link your call-to-action to a dedicated landing page, DO NOT link your CTA to your homepage!
How much or how little information should you ask for on a form? There is no magic number. Keep this in mind.