With automation your marketing will never stop! It’s as if you have sales reps working 24/7...
Here's a list of the main benefits of Marketing Automation by marketers using it:
1. Efficiency - Automate repetitive tasks
Businesses that use marketing automation software are able to manage their time and staff more effectively. Marketing automation software allows you to automate repetitive tasks like sending out lead nurturing emails, and changing lifecycle stages of prospects based on activity triggers, including notifying sales of qualified leads. This allows marketers to spend more time on creating content or developing new lead generation strategies.
2. Better targeting of customers and prospects
Companies usually have multiple types of prospects/customers (personas). And each of them will want different types of information and different strategies to move them into a paying customer. Marketing automation allows you to target each of them differently through keywords, content and lead nurturing. The goal is to educate them and build a relationship of trust.
3. Improving the customer experience
4. Better email marketing
5. Lead management
Irvine, CA: Today, Transitional Marketing announced it was promoted to a HubSpot Silver Agency...
Irvine, CA: Transitional Marketing, a technology-marketing agency, today announced it was named...