--- title: Top 6 Requirements for an Effective Lead Capture Page description: Top 6 requirements for an Effective Lead Capture Page image: https://www.transitionalmarketing.com/hubfs/Landing_Page_Image_-_Top_12_Lead_Gen.jpg --- [Skip to content](https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page#main-content) ![Transitional Marketing - HubSpot Solutions Gold Partner Agency](https://www.transitionalmarketing.com/hs-fs/hubfs/Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png?width=722&height=125&name=Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png) - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) Open main navigation Close main navigation - [Inbound Marketing](https://www.transitionalmarketing.com/inbound-marketing) - [Pricing](https://www.transitionalmarketing.com/pricing) - [About](https://www.transitionalmarketing.com/about) Show submenu for About - [Testimonials](https://www.transitionalmarketing.com/testimonials) - [Contact](https://www.transitionalmarketing.com/contact) - [Blog](https://www.transitionalmarketing.com/blog) - Contact us Contact us # Top 6 Requirements for an Effective Lead Capture Page Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page) [twitter icon](https://twitter.com/intent/tweet?url=https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page) [envelope icon](mailto:?body=https://www.transitionalmarketing.com/blog/top-6-requirements-for-an-effective-lead-capture-page) [![Landing\_Page\_Image\_-\_Top\_12\_Lead\_Gen.jpg](https://www.transitionalmarketing.com/hs-fs/hubfs/Landing_Page_Image_-_Top_12_Lead_Gen.jpg?width=605&height=420&name=Landing_Page_Image_-_Top_12_Lead_Gen.jpg)](https://www.transitionalmarketing.com/top-12-lead-generation-tips) ## **Lead Capture pages - sometimes called Landing Pages - are used to convert website visitors into leads by collecting contact information from them.** Landing pages are your digital sales reps that work 24/7. Converting unknown visitors to known leads provides you the necessary information to begin nurturing a relationship.  6 must-have elements of an effective lead capture page: 1. Headline 2. Description 3. Image or Video 4. Form 5. Remove Navigation 6. Social Share --- Landing pages are the heart of the [lead conversion process](https://www.transitionalmarketing.com/inbound-methodology.html). Their sole purpose is to convert website visitors to leads. It promotes visitors to fill out a form with their information in order to get it. Landing pages work because they're based on a value exchange.  Here are the 6 must-have elements: ## 1. Killer Headlines Write clear, concise, compelling headlines that are persuasive. Examples include: - Free Trial - Free Download - Register ## 2. Brief Description of the Offer Explain the offer and it's value in 1-5 sentences. It's always good to start with a question that they may have and describe how the offer will help. - Ask them a question(s) - Explain the value proposition - Include bullet points ## 3. Supporting Image or Video Offers with images or videos have higher conversion rates. They can actually see what they will be getting.  - Include at least one image or video - Image/video should depict what the offer is - Place above the fold ## 4. Form Most importantly is the form to capture leads - Form length to mirror the value of the offer - All fields listed do not need to be required (\*) - Use a descriptive word(s) for them to "submit" the form ## 5. Remove Navigation There should be no menu or navigation links. No distractions to take them away from the offer.  - Remove main website navigation menu - Home | About Us | Blog | Etc. - Remove website footer navigation - Remove company logo navigation to the home page if setup ## 6. Social Share Let visitors share the offer with their networks of contacts!  - LinkedIn - Facebook - Twitter --- Marketers see a 55% increase in leads when increasing the number of landing pages from 10 to 15.  ---   [![Download ebook on top 12 B2B lead generation tips](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/511476/88de032a-76b4-4532-b62d-2b01706a8cbb.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/511476/88de032a-76b4-4532-b62d-2b01706a8cbb) [Landing Pages](https://www.transitionalmarketing.com/blog/topic/landing-pages) ## Related posts [![](https://www.transitionalmarketing.com/hubfs/Landing_Page_Image_-_Top_12_Lead_Gen.jpg)](https://www.transitionalmarketing.com/blog/6-must-have-elements-of-an-effective-lead-capture-page) [Landing Pages](https://www.transitionalmarketing.com/blog/topic/landing-pages) ## [6 Must-Have Elements of an Effective Lead Capture Page](https://www.transitionalmarketing.com/blog/6-must-have-elements-of-an-effective-lead-capture-page) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 5/14/15, 8:12 AM ## **Lead Capture pages - sometimes called Landing Pages - are used to convert website visitors into...** [Read more](https://www.transitionalmarketing.com/blog/6-must-have-elements-of-an-effective-lead-capture-page) [![](https://www.transitionalmarketing.com/hubfs/Blog/B2B_Startup_Marketing_on_a_Budget.jpg)](https://www.transitionalmarketing.com/blog/b2b-startup-marketing-on-a-budget) [Lead Generation](https://www.transitionalmarketing.com/blog/topic/lead-generation) ## [B2B Startup Marketing on a Budget](https://www.transitionalmarketing.com/blog/b2b-startup-marketing-on-a-budget) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 7/16/15, 9:00 AM # If you have a B2B startup and have a limited marketing budget, **you can’t ignore inbound marketing**! [Read more](https://www.transitionalmarketing.com/blog/b2b-startup-marketing-on-a-budget) [![B2B\_Startup\_Marketing\_on\_a\_Budget](https://www.transitionalmarketing.com/hubfs/Blog/B2B_Startup_Marketing_on_a_Budget.jpg)](https://www.transitionalmarketing.com/blog/marketing-a-b2b-startup-on-a-low-budget) [Lead Generation](https://www.transitionalmarketing.com/blog/topic/lead-generation) ## [Marketing a B2B startup on a low budget](https://www.transitionalmarketing.com/blog/marketing-a-b2b-startup-on-a-low-budget) ![Picture of Vickie McGee](https://app.hubspot.com/settings/avatar/ff30423c3627e755b2b0a1e6f720e371) [Vickie McGee](https://www.transitionalmarketing.com/blog/author/vickie-mcgee) 10/30/17, 2:15 PM # If you have a B2B startup and have a limited marketing budget, **you can’t ignore inbound marketing**! [Read more](https://www.transitionalmarketing.com/blog/marketing-a-b2b-startup-on-a-low-budget) [linkedin-in icon](https://www.linkedin.com/company/transitional-marketing) [facebook-f icon](https://www.facebook.com/TransitionalMarketing) [twitter icon](https://twitter.com/transitionmktg) --- [![Transitional Marketing - HubSpot Solutions Gold Partner Agency](https://www.transitionalmarketing.com/hs-fs/hubfs/Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png?width=722&height=125&name=Transitional%20Marketing%20HubSpot%20Solutions%20Gold%20Partner-1.png "Transitional Marketing - HubSpot Solutions Gold Partner Agency")](https://www.transitionalmarketing.com/) Copyright © 2026, Transitional Marketing